Top Health and Fitness Apps on iOS in New Zealand, Q4 2024

In the fourth quarter of 2024, the health and fitness app market on iOS in New Zealand showcased notable performances from the top five applications. Here's a closer look at their trends in downloads, revenue, and active users.

Strava: Run, Bike, Walk experienced a dynamic quarter. The app's weekly revenue started at $12.1K, dipping to $9.8K mid-quarter, and then peaking at $14K in the final week. Weekly downloads saw fluctuations, beginning with 1.7K and increasing to 2.6K by the end of the period. Active users displayed growth from 52.7K to 53.6K.

Impulse - Brain Training showed varied trends. Weekly revenue began at $2.8K, reaching a peak of $4K mid-December before closing at $2.6K. Downloads saw a significant jump from 1.6K to over 5K in mid-December, settling at 1.7K by the quarter's end. Active users rose from 11.2K to a high of 14.4K before slightly declining to 11.2K.

MyFitnessPal: Calorie Counter maintained stable performance. Revenue hovered around $10K, with a slight dip to $7.6K mid-December, recovering to $10.2K at the close. Downloads started at 1.4K, reduced to around 700, and then rose to 1.6K. Active users showed a decline from 13.8K to 12K.

Myindici 2.0 had consistent user engagement despite no revenue. Downloads increased from 960 to 1.4K before dropping to 522. Active users remained fairly stable, starting at 15K and decreasing to 12.8K by the end of the quarter.

Flo Cycle & Period Tracker saw a steady increase in weekly revenue, starting at $9K and reaching $9.9K. Downloads were consistent, beginning at 1.1K and ending with a peak of 1.5K. The app's active users grew from 7.6K to 11.6K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the health and fitness app market on iOS in New Zealand. For more detailed analytics, visit Sensor Tower's platform.